Relationship Marketing definition: (also known as customer marketing) The marketing philosophy and practice of building strong customer relationships that create value, brand equity, and long-term mutual profitability.
Relationship marketing is the strategy that a company develops to build relationships with its customers.
Relationship marketing is a customer-centric strategy that focuses on building long-term relationships with its clients so that these customers remain loyal.
Relationship marketing focuses on putting the customer first and making sure that the needs of the customer are met.
A relationship marketing strategy also focuses on the lifetime value of a client.
Relationship marketing is a strategy that many companies use today.
Relationship marketing is a marketing philosophy that revolves around building strong, long-term relationships with customers.