“The scariest moment is always just before you start.” – Stephen King
Do you want to start a blog in 2023 and share your passion, knowledge, or expertise with the world? Do you want to make money from your blog and turn it into a profitable online business? Do you want to learn how to create a blog that attracts thousands of readers and loyal fans?
If you answered yes to any of these questions, then you are in the right place. In this ultimate guide, I will show you how to start a blog from scratch in 2023, step by step, with no technical skills required. Whether you want to blog for fun, for profit, or for both, this guide will help you achieve your blogging goals.
By following this guide, you will be able to:
- Choose a profitable niche for your blog
- Pick a catchy domain name and a reliable web host
- Install WordPress, the most popular blogging platform
- Customize your blog with a beautiful theme and essential plugins
- Write engaging content that attracts and retains readers
- Promote your blog and grow your traffic
- Monetize your blog and earn income from various sources
Sounds good? Let’s get started!
Why Start a Blog in 2023?
Before we dive into the details of how to start a blog, let’s first talk about why you should start a blog in 2023.
Blogging is one of the best ways to express yourself online, to share your ideas, opinions, stories, and experiences with others. Blogging is also a great way to build your personal brand, establish your authority, and showcase your expertise in your niche.
But blogging is not only about self-expression and personal growth. Blogging can also be a lucrative source of income, if done right. There are many bloggers who make six or even seven figures per year from their blogs, by selling their own products or services, promoting affiliate offers, displaying ads, or using other monetization methods.
Blogging can also open up many opportunities for you, such as:
- Networking with other bloggers and influencers in your niche
- Getting featured on popular websites and publications
- Receiving free products or services for review
- Getting invited to speak at events or podcasts
- Landing freelance or consulting gigs
- Creating your own online courses or membership sites
And the best part is that starting a blog in 2023 is easier than ever. You don’t need any coding skills or technical knowledge to create a professional-looking blog. You don’t need a lot of money to start a blog either. You can start a blog for as low as $2.95 per month with Bluehost (our recommended web host).
So what are you waiting for? There’s no better time than now to start a blog and join the millions of bloggers who are making an impact online.
How to Start a Blog in 2023: A Step-by-Step Guide for Beginners
Now that you know why you should start a blog in 2023, let’s get into the nitty-gritty of how to start a blog.
In this guide, I will walk you through the following steps:
- Choose a niche for your blog
- Pick a domain name and web host for your blog
- Install WordPress on your blog
- Customize your blog with a theme and plugins
- Write and publish your first blog post
- Promote your blog and grow your traffic
- Monetize your blog and make money
Ready? Let’s go!
Step 1: Choose a Niche for Your Blog
The first step to starting a blog is choosing a niche for your blog.
A niche is simply a specific topic or category that you will focus on with your blog. For example, some popular niches are:
- Travel
- Fashion
- Food
- Fitness
- Personal finance
- Lifestyle
- Business
- Technology
Choosing a niche for your blog is important because it will help you:
- Define your target audience and their needs and interests
- Create relevant and valuable content for your readers
- Stand out from the crowd and differentiate yourself from other bloggers
- Attract loyal fans and followers who trust your advice and recommendations
- Monetize your blog more effectively by offering products or services that solve your audience’s problems
But how do you choose a niche for your blog?
There are three main factors that you should consider when choosing a niche for your blog:
- Your passion and interest
- Your knowledge and expertise
- Your profitability potential
Let’s look at each factor in more detail.
Your Passion and Interest
The first factor to consider when choosing a niche for your blog is your passion and interest.
Why?
Because blogging is not a get-rich-quick scheme. It takes time, effort, and dedication to create a successful blog. And if you are not passionate or interested in the topic that you are blogging about, you will soon lose motivation and give up.
On the other hand, if you are passionate or interested in the topic that you are blogging about, you will enjoy the process of creating content for your blog. You will also be more likely to stick with it for the long term and overcome any challenges that may arise along the way.
So how do you find out what you are passionate or interested in?
Here are some questions that can help you:
- What are some topics that you love to talk about or learn about?
- What are some hobbies or activities that you enjoy doing in your spare time?
- What are some problems or challenges that you have faced or solved in your life?
- What are some goals or dreams that you have or want to achieve?
Write down all the answers that come to mind. Don’t worry about being too specific or too broad at this point. Just brainstorm as many ideas as possible.
For example, here are some possible answers:
- I love to talk about travel and learn about different cultures.
- I enjoy cooking and baking in my spare time.
- I have faced the challenge of paying off my student debt.
- I have the goal of becoming financially independent.
Once you have written down all your answers, look at them and see if there are any common themes or patterns that emerge. These can be potential niches for your blog.
For example:
- Travel + Culture = A travel blog that focuses on cultural experiences.
- Cooking + Baking = A food blog that shares recipes and tips.
- Student Debt + Financial Independence = A personal finance blog that teaches how to pay off debt and achieve financial freedom.
Of course, these are just examples. You can come up with different combinations based on your own answers.
The key is to find something that sparks joy in you and makes you excited to share it with others.
Your Knowledge and Expertise
The second factor to consider when choosing a niche for your blog is your knowledge and expertise.
Why?
Because blogging is not only about sharing your passion and interest with others. It’s also about providing value and solving problems for your readers.
And if you want to provide value and solve problems for your readers, you need to have some knowledge and expertise on the topic that you are blogging about.
Now, this doesn’t mean that you need to be an expert or have a degree or certification on the topic that you are blogging about. You just need to know more than the average person or more than your target audience.
For example:
If you want to start a fitness blog, you don’t need to be a personal trainer or have a degree in exercise science. You just need to know more than someone who is looking for fitness tips or advice.
If you want to start a business blog, you don’t need to be an entrepreneur or have an MBA degree. You just need to know more than someone who is looking for business ideas or strategies.
If you want to start a lifestyle blog, you don’t need to be an influencer or have millions of followers. You just need to know more than someone who is looking for lifestyle inspiration or guidance.
So how do you find out what you know more than others?
Here are some questions that can help you:
- What are some topics that people often ask you for advice or help on?
- What are some skills or talents that you have developed or learned over time?
- What are some achievements or successes that you have accomplished or experienced in your life?
- What are some lessons or insights that you have gained from your personal or professional experiences?
Write down all the answers that come to mind. Again, don’t worry about being too specific or too broad at this point. Just brainstorm as many ideas as possible.
For example:
People often ask me for advice on:
- How to plan their trips and save money on travel expenses.
- How to make delicious desserts without using refined sugar.
- How to create a budget and track their spending habits.
- How to start an online business with low investment.
Some skills or talents that I have developed or learned over time are:
- How to speak three languages fluently (English, Spanish, French).
- How to play guitar and piano.
- How to use Photoshop and Canva.
- How to use Photoshop and Canva.
Some achievements or successes that I have accomplished or experienced in my life are:
- How I traveled to 20 countries in one year on a budget.
- How I won a baking contest with my vegan brownies.
- How I paid off $50,000 of student debt in two years.
- How I launched my own online store and made $10,000 in the first month.
Some lessons or insights that I have gained from my personal or professional experiences are:
- How to overcome fear and anxiety when traveling solo.
- How to balance work and life as a busy mom.
- How to save money and invest wisely for the future.
- How to grow an email list and build trust with your subscribers.
Once you have written down all your answers, look at them and see if there are any common themes or patterns that emerge. These can be potential niches for your blog.
For example:
Travel + Budget + Solo = A travel blog that teaches how to travel the world on a budget and overcome fear and anxiety. Baking + Vegan = A food blog that shares vegan baking recipes and tips. Debt + Finance + Online Business = A personal finance blog that shows how to pay off debt, save money, invest wisely, and start an online business. Work-Life Balance + Mom + Email Marketing = A lifestyle blog that helps busy moms balance work and life and grow their email list.
Of course, these are just examples. You can come up with different combinations based on your own answers.
The key is to find something that you know more than others and that you can provide value and solutions for.
Your Profitability Potential
The third factor to consider when choosing a niche for your blog is your profitability potential.
Why?
Because if you want to make money from your blog, you need to choose a niche that has enough demand and monetization opportunities.
Demand means that there are enough people who are interested in your niche and who are willing to pay for products or services related to it.
Monetization opportunities mean that there are enough ways for you to make money from your niche, such as selling your own products or services, promoting affiliate offers, displaying ads, etc.
So how do you find out if your niche has enough demand and monetization opportunities?
Here are some ways that can help you:
- Use keyword research tools: Keyword research tools can help you find out how many people are searching for keywords related to your niche every month. This can give you an idea of how popular and competitive your niche is. Some free keyword research tools are Google Keyword Planner, Ubersuggest, and AnswerThePublic.
- Use social media platforms: Social media platforms can help you find out how many people are following pages or accounts related to your niche. This can give you an idea of how engaged and active your audience is. Some popular social media platforms are Facebook, Instagram, Twitter, Pinterest, YouTube, etc.
- Use online marketplaces: Online marketplaces can help you find out how many products or services are being sold related to your niche. This can give you an idea of how profitable and diverse your niche is. Some popular online marketplaces are Amazon, Etsy, Udemy, ClickBank, etc.
For example:
If you want to start a travel blog that focuses on cultural experiences, you can use these methods to find out if it has enough demand and monetization opportunities:
- Use keyword research tools: You can use Google Keyword Planner to find out how many people are searching for keywords related to cultural travel every month. For example, the keyword “cultural travel” has 1K-10K monthly searches, while the keyword “cultural travel destinations” has 100-1K monthly searches. This means that there is some demand for this niche, but not too much competition.
- Use social media platforms: You can use Instagram to find out how many people are following accounts related to cultural travel. For example, the account @culturetrip has 2.5M followers, while the account @culturalexchange has 16.4K followers. This means that there is a lot of interest and engagement for this niche on this platform.
- Use online marketplaces: You can use Amazon to find out how many products are being sold related to cultural travel. For example, the book “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” has 1,021 ratings and ranks #6 in Cultural Anthropology on Amazon. This means that there is some profitability and diversity for this niche on this platform.
Based on these methods, you can conclude that cultural travel is a viable niche for your blog. It has enough demand and monetization opportunities without being too saturated or competitive.
Of course, these are just examples. You can use different methods and platforms based on your own niche.
The key is to find something that has enough demand and monetization opportunities without being too saturated or competitive.
Step 2: Pick a Domain Name and Web Host for Your Blog
The second step to starting a blog is picking a domain name and web host for your blog.
A domain name is the address of your blog on the internet. For example, our domain name is newblogr.com.
A web host is the service provider that stores your blog files on its servers and makes them accessible to anyone who visits your domain name.
Choosing a domain name and web host for your blog is important because they will affect:
- The visibility of your blog on search engines
- The performance of your blog in terms of speed and security
- The credibility of your blog in terms of professionalism and trustworthiness
- The cost of running your blog in terms of fees and maintenance
But how do you choose a domain name and web host for your blog?
There are three main factors that you should consider when choosing a domain name and web host for your blog:
- Your brand identity
- Your user experience
- Your budget
Let’s look at each factor in more detail.
Your Brand Identity
The first factor to consider when choosing a domain name and web host for your blog is your brand identity.
Your brand identity is how you want your blog to be perceived by others. It includes elements such as:
- Your blog name
- Your logo
- Your color scheme
- Your tone of voice
- Your value proposition
Choosing a domain name and web host that align with your brand identity will help you:
- Create a consistent image across all platforms
- Build recognition and recall among your audience
- Establish authority and credibility in your niche
- Communicate your message and mission clearly
So how do you choose a domain name and web host that align with your brand identity?
Here are some tips that can help you:
- Choose a domain name that matches your blog name: This will make it easier for people to remember and find your blog online. For example, if your blog name is “Cultural Traveler”, try to get the domain name culturaltraveler.com (or .net or .co if .com is not available).
- Choose a domain name that reflects your niche: This will help people understand what your blog is about at a glance. For example, if your niche is vegan baking, try to include words like vegan or baking in your domain name (e.g., veganbaker.com).
- Choose a domain name that is short, simple, catchy, and easy to spell: This will make it easier for people to type and pronounce your domain name correctly. Avoid using numbers, hyphens, abbreviations, slang words,
or words that have multiple meanings (e.g., rose.com).
- Choose a web host that matches your needs and budget: This will ensure that your blog runs smoothly and securely without breaking the bank. For example, if you are just starting out, you can choose a shared hosting plan that is affordable and easy to set up. If you have a high-traffic blog, you can choose a managed WordPress hosting plan that offers better performance and support.
We recommend using Bluehost as your web host because they are one of the best WordPress hosting providers in the market. They offer:
- A free domain name for the first year
- A free SSL certificate for security
- A one-click WordPress installation
- A 24/7 customer support
- A 30-day money-back guarantee
You can get started with Bluehost for as low as $2.95 per month by clicking on this link.
Your User Experience
The second factor to consider when choosing a domain name and web host for your blog is your user experience.
Your user experience is how your visitors interact with your blog. It includes elements such as:
- Your site speed
- Your site security
- Your site navigation
- Your site design
- Your site content
Choosing a domain name and web host that enhance your user experience will help you:
- Improve your site ranking on search engines
- Reduce your bounce rate and increase your retention rate
- Boost your conversions and revenue
- Build trust and loyalty with your audience
So how do you choose a domain name and web host that enhance your user experience?
Here are some tips that can help you:
- Choose a domain name that is relevant and descriptive: This will help your visitors know what to expect from your blog and find it easily on search engines. For example, if your blog is about gardening tips, try to include words like gardening or tips in your domain name (e.g., gardeningtips.com).
- Choose a web host that offers fast and reliable service: This will ensure that your blog loads quickly and doesn’t crash or go offline frequently. For example, if you use Bluehost, you can benefit from their fast servers, SSD storage, CDN integration, caching tools, etc.
- Choose a web host that offers secure and backup service: This will protect your blog from hackers, malware, spam, etc., and help you restore it in case of any disaster. For example, if you use Bluehost, you can benefit from their free SSL certificate, automatic WordPress updates, daily backups, etc.
Your Budget
The third factor to consider when choosing a domain name and web host for your blog is your budget.
Your budget is how much money you are willing and able to spend on your blog. It includes elements such as:
- Your domain name registration fee
- Your web hosting fee
- Your theme and plugin fees
- Your maintenance and marketing fees
Choosing a domain name and web host that fit your budget will help you:
- Save money and avoid overspending
- Invest wisely and get the best value for your money
- Grow your blog and earn more money
So how do you choose a domain name and web host that fit your budget?
Here are some tips that can help you:
- Choose a domain name that is affordable and available: This will help you avoid paying extra fees or getting into legal troubles with trademark owners. For example, you can use a domain name generator tool like Nameboy or Domain Wheel to find available domain names at reasonable prices.
- Choose a web host that offers competitive pricing and features: This will help you get the best service for the lowest cost. For example, you can compare different web hosting plans and providers using a tool like Hosting Facts or Hosting Review Box.
- Choose a web host that offers discounts and deals: This will help you save money and get more benefits. For example, you can use our special link to get 60% off on Bluehost hosting plus a free domain name for the first year.
Step 3: Install WordPress on Your Blog
The third step to starting a blog is installing WordPress on your blog.
WordPress is the most popular blogging platform in the world. It powers over 40% of all websites on the internet.
WordPress is free, open-source, easy to use, flexible, secure, scalable, SEO-friendly, mobile-friendly, and more.
Installing WordPress on your blog is easy if you use Bluehost as your web host. They offer a one-click WordPress installation that takes only minutes.
Here’s how to install WordPress on Bluehost:
- Log in to your Bluehost account dashboard.
- Click on the My Sites tab from the side navigation menu to the left.
- Click on the Create Site button.
- Enter the Site Name and Site Tagline for your blog. These can be changed later if needed.
- Click on the Next button.
- Select the domain name that you want to install WordPress on from the drop-down menu.
- Optionally, check or uncheck the recommended plugins that Bluehost suggests for your blog. You can always install them later if needed.
- Click on the Next button again.
- Wait for Bluehost to install WordPress on your blog. This may take a few minutes.
- Once done, you will see a success message with your WordPress login details. You can also access them via email.
Congratulations! You have successfully installed WordPress on your blog.
Step 4: Customize Your Blog with a Theme and Plugins
The fourth step to starting a blog is customizing your blog with a theme and plugins.
A theme is a collection of files that define the appearance of your blog. It includes elements such as:
- The layout of your pages
- The color scheme of your site
- The typography of your text
- The style of your images
- The functionality of your widgets
A plugin is a piece of software that adds extra features or functionality to your blog. It includes elements such as:
- The security of your site
- The performance of your site
- The optimization of your site
- The analytics of your site
- The integration of your site with other services
Customizing your blog with a theme and plugins will help you:
- Enhance the design of your blog and make it more attractive
- Improve the functionality of your blog and make it more useful
- Increase the performance of your blog and make it faster
- Optimize the SEO of your blog and make it more visible
But how do you customize your blog with a theme and plugins?
There are two main ways to customize your blog with a theme and plugins:
- Using the default WordPress customizer
- Using a page builder plugin
Let’s look at each way in more detail.
Using the Default WordPress Customizer
The default WordPress customizer is a tool that lets you customize some aspects of your theme without writing any code.
You can access it by logging into your WordPress dashboard and clicking on Appearance > Customize.
The customizer will show you a live preview of your site on the right side and some customization options on the left side.
The customization options may vary depending on which theme you are using, but some common ones are:
Site Identity: Here you can change the site title, tagline,
logo, and site icon (favicon) for your blog. These can help you create a unique identity and brand for your blog.
Colors: Here you can change the color scheme of your blog. You can choose from the predefined colors or use the custom color picker to select your own colors.
Fonts: Here you can change the font family and size of your blog. You can choose from the available fonts or use the custom fonts option to upload your own fonts.
Background Image: Here you can change the background image of your blog. You can choose from the available images or upload your own image.
Menus: Here you can create and manage the menus of your blog. You can add, remove, or rearrange menu items, and assign menus to different locations on your blog.
Widgets: Here you can add and manage the widgets of your blog. Widgets are small blocks of content that you can display in different areas of your blog, such as the sidebar, footer, header, etc.
Homepage Settings: Here you can choose what to display on the homepage of your blog. You can either display your latest posts or a static page that you create.
Additional CSS: Here you can add custom CSS code to further customize the appearance of your blog. This option is for advanced users who know how to write CSS code.
To customize any of these options, simply click on them and make the changes you want. You will see a live preview of your changes on the right side of the screen.
To save your changes, click on the Publish button at the top of the screen.
Using a Page Builder Plugin
A page builder plugin is a tool that lets you customize every aspect of your theme using a drag-and-drop interface.
You can use a page builder plugin to create stunning layouts and designs for your blog without writing any code.
There are many page builder plugins available for WordPress, but one of the best ones is Elementor.
Elementor is a powerful and user-friendly page builder plugin that lets you create beautiful and responsive websites in minutes.
Elementor works with any WordPress theme and offers hundreds of templates and widgets to choose from.
You can also use Elementor Pro to unlock more features and functionality, such as:
- Theme Builder: This lets you customize every part of your theme, such as the header, footer, single post, archive page, etc.
- Popup Builder: This lets you create and display popups on your site, such as opt-in forms, announcements, coupons, etc.
- WooCommerce Builder: This lets you customize every aspect of your WooCommerce store, such as the product page, checkout page, cart page, etc.
- Form Builder: This lets you create and manage forms on your site, such as contact forms, registration forms, feedback forms, etc.
- Dynamic Content: This lets you display dynamic content on your site based on various conditions and triggers, such as user location, time, date, device, etc.
To use Elementor to customize your blog, follow these steps:
- Install and activate Elementor plugin on your WordPress site.
- Go to Pages > Add New or Posts > Add New to create a new page or post.
- Click on Edit with Elementor button at the top of the screen.
- You will see the Elementor editor with a live preview of your page or post on the right side and a panel with elements on the left side.
- To add an element to your page or post, simply drag it from the panel and drop it where you want it on the preview.
- To edit an element, simply click on it and make the changes you want in the panel.
- To save your changes, click on Update button at the bottom of the panel.
You can also use Elementor templates to speed up your design process. To do that:
- Click on Add Template button at the bottom of the panel.
- You will see a library of templates that you can browse by category or keyword.
- To insert a template to your page or post, simply click on it and then click on Insert button.
- To edit a template, simply click on any element and make the changes you want in the panel.
You can also save your own designs as templates for future use. To do that:
- Click on Save Options button at the bottom of the panel.
- Choose Save as Template option.
- Give a name to your template and click on Save button.
- To access your saved templates later, click on Add Template button again and then click on My Templates tab.
Step 5: Write and Publish Your First Blog Post
The fifth step to starting a blog is writing and publishing your first blog post.
A blog post is a piece of content that you publish on your blog to share information, opinions, stories, tips, etc., with your audience.
Writing and publishing a blog post is easy if you use WordPress as your blogging platform. WordPress offers a simple and intuitive editor that lets you create and edit posts with ease.
You can also use Elementor or another page builder plugin to create more advanced and customized posts with WordPress.
Here’s how to write and publish your first blog post with WordPress:
- Log in to your WordPress dashboard
- Go to Posts > Add New
- Enter a title for your post in the Add Title field
- Enter the content for your post in the editor below
- Use blocks to add different types of content to your post
- Use categories and tags to organize and classify your post
- Use featured image to add an image that represents your post
- Use excerpt to add a short summary of your post
- Use publish settings to choose when and how to publish your post
- Click on Publish button when you are ready
Let’s look at each step in more detail.
Enter a Title for Your Post
The title is one of the most important parts of your post because it:
- Catches the attention of your readers
- Tells them what your post is about
- Encourages them to click and read more
- Helps them find your post on search engines
Therefore, you should spend some time crafting a catchy and descriptive title for your post that:
- Includes keywords related to your topic
- Matches the intent and expectations of your audience
- Creates curiosity or urgency among your readers
- Is clear and concise (preferably under 60 characters)
For example:
Bad title: How I Travelled Around The World
Good title: How I Travelled Around The World In 12 Months With Less Than $10K
Bad title: Tips For Gardening
Good title: 7 Easy Tips For Growing Beautiful Roses In Your Backyard
Bad title: My Review Of The New iPhone
Good title: iPhone 14 Review: Is It Worth The Upgrade? (Pros And Cons)
To enter a title for your post in WordPress:
- Click on Add Title field at the top of the editor
- Type in or paste in your title
Enter The Content For Your Post
The content is another important part of your post because it:
- Provides value and information to your readers
- Engages them with stories and examples
- Persuades them with arguments and facts
- Inspires them with ideas and solutions
Therefore, you should spend some time creating high-quality and relevant content for your post that:
- Follows a clear and logical structure
- Uses headings and subheadings to break up the text
- Uses short paragraphs and sentences to improve readability
- Uses bullet points and lists to highlight key points
- Uses images and videos to illustrate and support your content
- Uses links and references to cite your sources and provide more information
- Uses a call to action to guide your readers to the next step
For example:
Introduction: Start with a hook that grabs your readers’ attention and introduces your topic. Explain why your topic is important or interesting and what your main goal or argument is. Preview what you will cover in the rest of your post.
Body: Divide your content into sections that each cover a subtopic or a point related to your main topic. Use headings and subheadings to label each section and make it easy for your readers to follow. Provide details, examples, facts, statistics, quotes, etc., to support your points. Use images, videos, charts, graphs, etc., to illustrate and enhance your points. Use transitions and connectors to link your sections and points together.
Conclusion: Summarize your main points and restate your goal or argument. Provide a takeaway message or a key lesson for your readers. Use a call to action to invite your readers to comment, share, subscribe, buy, etc.
To enter the content for your post in WordPress:
- Click on the editor below the title field
- Use blocks to add different types of content to your post
Use Blocks To Add Different Types Of Content To Your Post
Blocks are the building blocks of WordPress content. They let you add different types of content to your post, such as:
- Paragraphs
- Headings
- Images
- Videos
- Lists
- Quotes
- Tables
- Buttons
- And more
Each block has its own settings and options that let you customize its appearance and functionality.
To use blocks to add different types of content to your post in WordPress:
- Click on the + button at the top left corner of the editor or at the bottom of each block
- Browse or search for the block type that you want to add
- Click on the block type to insert it into your post
- Click on the block to edit its content and settings
You can also drag and drop blocks from the panel to the editor or use keyboard shortcuts to add blocks quickly.
To move blocks around in your post, you can use the up and down arrows on each block or drag and drop them using the handle on the left side of each block.
To delete blocks from your post, you can use the delete button on each block or use keyboard shortcuts.
To learn more about how to use blocks in WordPress, check out this guide.
Use Categories and Tags to Organize and Classify Your Post
Categories and tags are two ways to organize and classify your posts in WordPress. They help you and your readers find and sort your posts by topic, theme, or keyword.
Categories are broad groups of topics that you can assign to your posts. For example, if your blog is about travel, you can create categories such as:
- Destinations
- Tips
- Reviews
- Stories
Tags are specific keywords that you can assign to your posts. For example, if your post is about how to travel around the world in 12 months with less than $10K, you can use tags such as:
- Budget travel
- World travel
- Travel planning
- Travel hacks
To use categories and tags to organize and classify your post in WordPress:
- Click on the Document tab on the right side of the editor
- Scroll down to the Categories and Tags sections
- Check the categories that apply to your post or add new ones
- Enter the tags that apply to your post or choose from the existing ones
Use Featured Image to Add an Image That Represents Your Post
A featured image is an image that represents your post. It appears at the top of your post and on your blog page, archive page, social media, etc.
A featured image can help you:
- Catch the attention of your readers
- Convey the mood or tone of your post
- Illustrate the main idea or theme of your post
- Enhance the visual appeal of your post
To use a featured image to add an image that represents your post in WordPress:
- Click on the Document tab on the right side of the editor
- Scroll down to the Featured Image section
- Click on the Set Featured Image button
- Choose an image from your media library or upload a new one
- Click on the Select button
Use Excerpt to Add a Short Summary of Your Post
An excerpt is a short summary of your post. It appears below your post title on your blog page, archive page, search results, etc.
An excerpt can help you:
- Entice your readers to click and read more
- Provide a quick overview of what your post is about
- Include keywords for SEO purposes
- Control what appears on social media when you share your post
To use an excerpt to add a short summary of your post in WordPress:
- Click on the Document tab on the right side of the editor
- Scroll down to the Excerpt section
- Enter a brief summary of your post in the text box
Use Publish Settings to Choose When and How to Publish Your Post
Publish settings are options that let you choose when and how to publish your post in WordPress. They include:
- Status: This shows whether your post is a draft, pending review, or published.
- Visibility: This shows who can see your post. You can make it public, private, or password protected.
- Publish: This shows when your post will be published. You can publish it immediately or schedule it for a later date and time.
- Permalink: This shows the URL of your post. You can edit it to make it more descriptive and SEO-friendly.
- Revisions: This shows the history of changes made to your post. You can compare or restore previous versions of your post.
To use publish settings to choose when and how to publish your post in WordPress:
- Click on the Publish button at the top right corner of the editor
- Click on each option to view and change its settings
- Click on Publish again when you are ready
Click on Publish Button When You Are Ready
The final step to writing and publishing your first blog post in WordPress is clicking on the Publish button when you are ready.
This will make your post live and visible on your blog.
You can also preview how your post will look like before publishing it by clicking on the Preview button next to the Publish button.
You can also edit or delete your post after publishing it by going back to Posts > All Posts and clicking on Edit or Trash under your post title.
Congratulations! You have successfully written and published your first blog post with WordPress.
Step 6: Promote Your Blog and Grow Your Audience
The sixth step to starting a blog is promoting your blog and growing your audience.
Promoting your blog means spreading the word about it and attracting more visitors to it.
Growing your audience means increasing the number of people who read, follow, subscribe, comment, share, or buy from your blog.
Promoting your blog and growing your audience are essential if you want to:
- Build a loyal fan base and community around your blog
- Establish yourself as an authority and influencer in your niche
- Generate more traffic and revenue from your blog
- Achieve your blogging goals and dreams
But how do you promote your blog and grow your audience?
There are many ways to promote your blog and grow your audience, but some of the most effective ones are:
- SEO (Search Engine Optimization)
- Social Media Marketing
- Email Marketing
- Guest Blogging
- Networking
Let’s look at each way in more detail.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the process of improving the quality and quantity of traffic to your blog from search engines like Google.
SEO can help you promote your blog and grow your audience by:
- Making sure that search engines can find, index, and rank your blog posts correctly
- Making sure that searchers can find relevant and useful information on your blog posts when they search for keywords related to them
- Making sure that searchers click on your blog posts when they see them in the search results pages
To do SEO for your blog, you need to follow some best practices such as:
- Doing keyword research to find out what words and phrases people use to search for topics related to yours
- Optimizing each element of each page for those keywords such as title tag, meta description, URL, headings, content, images, etc.
- Creating high-quality and relevant content that provides value and answers to your audience’s questions and problems
- Building links from other reputable and authoritative websites that point to your blog posts and increase their credibility and popularity
- Measuring and analyzing your SEO performance using tools like Google Analytics and Google Search Console
To learn more about how to do SEO for your blog, check out this guide.
Social Media Marketing
Social media marketing is the process of using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc., to promote your blog and connect with your audience.
Social media marketing can help you promote your blog and grow your audience by:
- Sharing your blog posts with your existing followers and fans
- Reaching new potential readers who are interested in your niche or topic
- Encouraging engagement and interaction with your audience through likes, comments, shares, etc.
- Driving traffic and referrals to your blog from social media
To do social media marketing for your blog, you need to follow some best practices such as:
- Choosing the right social media platforms for your blog based on your niche, audience, goals, etc.
- Creating a consistent and attractive profile and bio for each platform
- Posting regularly and frequently on each platform
- Creating and sharing different types of content such as text, images, videos, stories, live streams, etc.
- Using hashtags, keywords, tags, mentions, etc., to increase the visibility and reach of your posts
- Engaging with your audience and other influencers in your niche by liking, commenting, following, messaging, etc.
- Measuring and analyzing your social media performance using tools like Facebook Insights, Twitter Analytics, Instagram Insights, etc.
To learn more about how to do social media marketing for your blog, check out this guide.
Email Marketing
Email marketing is the process of using email to communicate with your audience and promote your blog.
Email marketing can help you promote your blog and grow your audience by:
- Building a list of subscribers who have given you permission to email them
- Sending them regular newsletters or updates with valuable and relevant content from your blog
- Driving traffic and conversions to your blog from email
- Building trust and loyalty with your audience through personalization and segmentation
To do email marketing for your blog, you need to follow some best practices such as:
- Choosing the right email marketing service or tool for your blog such as Mailchimp, ConvertKit, AWeber, etc.
- Creating an opt-in form or landing page to collect email addresses from your visitors
- Offering an incentive or lead magnet to entice visitors to subscribe such as a free ebook, checklist, course, etc.
- Writing catchy and compelling subject lines and headlines for your emails
- Writing clear and concise body copy that delivers value and calls to action
- Designing attractive and responsive email templates that match your brand and style
- Testing and optimizing your emails for deliverability, open rate, click rate, and conversion rate
- Measuring and analyzing your email marketing performance using tools like Google Analytics, Mailchimp Reports, etc.
To learn more about how to do email marketing for your blog, check out this guide.
Guest Blogging
Guest blogging is the process of writing and publishing blog posts on other websites or blogs in your niche or industry.
Guest blogging can help you promote your blog and grow your audience by:
- Exposing your blog to a new and relevant audience
- Establishing your credibility and authority in your niche
- Building relationships and partnerships with other bloggers and influencers
- Generating backlinks and referrals to your blog from other websites
To do guest blogging for your blog, you need to follow some best practices such as:
- Finding and researching potential guest blogging opportunities in your niche using tools like Google, BuzzSumo, Ahrefs, etc.
- Pitching your guest post ideas to the target website or blog owner using a personalized and professional email
- Writing high-quality and original content that matches the style and guidelines of the target website or blog
- Including a bio and a link to your blog at the end of your guest post
- Promoting and sharing your guest post on social media and email
- Engaging with the comments and feedback on your guest post
To learn more about how to do guest blogging for your blog, check out this guide.
Networking
Networking is the process of connecting and interacting with other people in your niche or industry.
Networking can help you promote your blog and grow your audience by:
- Learning from the experiences and insights of others
- Getting feedback and support from others
- Collaborating and partnering with others on projects or campaigns
- Getting referrals and recommendations from others
To do networking for your blog, you need to follow some best practices such as:
- Joining and participating in online communities related to your niche such as forums, groups, chats, etc.
- Attending and speaking at offline events related to your niche such as conferences, meetups, workshops, etc.
- Reaching out and introducing yourself to other bloggers and influencers in your niche via email, social media, etc.
- Providing value and help to others without expecting anything in return
- Following up and maintaining relationships with others
To learn more about how to do networking for your blog, check out this guide.
Step 7: Monetize Your Blog and Make Money
The seventh and final step to starting a blog is monetizing your blog and making money.
Monetizing your blog means turning your blog into a source of income. It involves finding ways to generate revenue from your blog content, traffic, audience, etc.
Making money from your blog is the ultimate goal of many bloggers. It can help you:
- Cover the costs of running and maintaining your blog
- Earn extra income or even a full-time living from your blog
- Achieve financial freedom and independence from your blog
- Fulfill your passion and purpose with your blog
But how do you monetize your blog and make money?
There are many ways to monetize your blog and make money, but some of the most common ones are:
- Advertising
- Affiliate Marketing
- Sponsored Posts
- Products and Services
- Subscriptions and Memberships
- Donations
Let’s look at each way in more detail.
Advertising
Advertising is one of the most popular and easiest ways to monetize your blog and make money.
Advertising is when you display ads on your blog and get paid by advertisers for showing them to your visitors.
There are two main types of advertising that you can use on your blog:
- Display Ads: These are banner ads that appear on different parts of your blog, such as the header, sidebar, footer, etc. They can be text, image, video, or interactive ads.
- Native Ads: These are ads that blend in with the content and style of your blog, such as sponsored content, in-feed ads, recommendation widgets, etc.
To use advertising to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right ad network or platform for your blog such as Google AdSense, Media.net, Ezoic, etc.
- Choosing the right ad format and size for your blog such as responsive ads, leaderboard ads, skyscraper ads, etc.
- Choosing the right ad placement and position for your blog such as above the fold, below the fold, within the content, etc.
- Optimizing the ad performance and revenue for your blog using tools like Google Analytics, Google Search Console, etc.
To learn more about how to use advertising to monetize your blog and make money, check out this guide.
Affiliate Marketing
Affiliate marketing is another popular and lucrative way to monetize your blog and make money.
Affiliate marketing is when you promote other people’s or company’s products or services on your blog and earn a commission for each sale or action that you generate through your referral links.
There are many affiliate programs and networks that you can join and find products or services to promote on your blog such as Amazon Associates, ShareASale, CJ Affiliate, etc.
To use affiliate marketing to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right products or services for your niche and audience that are relevant, useful, and high-quality
- Choosing the right affiliate program or network for your blog that offers competitive commissions, tracking tools, support, etc.
- Creating valuable and honest content for your blog that educates, informs, reviews, compares, or recommends the products or services that you promote
- Adding clear and visible disclosure statements to your blog that inform your readers that you use affiliate links and earn commissions from them
- Optimizing the conversion rate and revenue for your blog using tools like Google Analytics, Thrive Leads, etc.
To learn more about how to use affiliate marketing to monetize your blog and make money, check out this guide.
Sponsored Posts
Sponsored posts are another common and profitable way to monetize your blog and make money.
Sponsored posts are blog posts that you write and publish on your blog on behalf of a brand or company that pays you for doing so.
Sponsored posts can be product reviews, testimonials, case studies, tutorials, guides, etc., that feature or mention the brand or company that sponsors them.
To use sponsored posts to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right brands or companies for your niche and audience that are relevant, reputable, and trustworthy
- Choosing the right topics and angles for your blog that are interesting, engaging, and valuable for your readers
- Writing high-quality and original content for your blog that is honest, informative, and persuasive
- Adding clear and visible disclosure statements to your blog that inform your readers that you are paid to write and publish the sponsored posts
- Promoting and sharing your sponsored posts on social media and email to increase their exposure and reach
To learn more about how to use sponsored posts to monetize your blog and make money, check out this guide.
Products and Services
Products and services are another popular and lucrative way to monetize your blog and make money.
Products and services are anything that you create or offer on your blog that your audience can buy or hire from you.
Products can be physical or digital goods such as books, courses, software, etc., that you sell on your blog or through a platform like Shopify, Gumroad, Teachable, etc.
Services can be coaching, consulting, freelancing, etc., that you offer on your blog or through a platform like Calendly, Zoom, Fiverr, etc.
To use products and services to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right products or services for your niche and audience that are relevant, useful, and high-quality
- Creating valuable and unique products or services that solve a problem or fulfill a need for your audience
- Pricing your products or services competitively and strategically based on the value they provide
- Marketing and selling your products or services effectively using landing pages, sales pages, email sequences, etc.
- Delivering and supporting your products or services professionally using tools like WooCommerce, Stripe, PayPal, etc.
To learn more about how to use products and services to monetize your blog and make money, check out this guide.
Subscriptions and Memberships
Subscriptions and memberships are another common and lucrative way to monetize your blog and make money.
Subscriptions and memberships are when you charge your audience a recurring fee to access exclusive content or benefits on your blog.
Subscriptions and memberships can include premium content such as articles, videos, podcasts, etc., that are only available to paying subscribers or members.
Subscriptions and memberships can also include other benefits such as discounts, coupons, freebies, community access, etc., that are only available to paying subscribers or members.
To use subscriptions and memberships to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right content or benefits for your niche and audience that are relevant, useful, and high-quality
- Creating valuable and unique content or benefits that provide more value than your free content or benefits
- Pricing your subscriptions or memberships competitively and strategically based on the value they provide
- Marketing and selling your subscriptions or memberships effectively using landing pages, sales pages, email sequences, etc.
- Delivering and supporting your subscriptions or memberships professionally using tools like MemberPress, Patreon, Substack, etc.
To learn more about how to use subscriptions and memberships to monetize your blog and make money, check out this guide.
Donations
Donations are another simple and easy way to monetize your blog and make money.
Donations are when you ask your audience to support your blog financially by giving you a one-time or recurring donation.
Donations can be a great way to monetize your blog if you have a loyal and engaged audience that loves your content and wants to help you keep creating it.
Donations can also be a great way to monetize your blog if you have a social or environmental cause that you support with your content and want to raise funds for it.
To use donations to monetize your blog and make money, you need to follow some best practices such as:
- Choosing the right platform or tool for your blog to accept donations such as PayPal, Stripe, Buy Me a Coffee, etc.
- Choosing the right amount or range for your donations that is reasonable and affordable for your audience
- Asking for donations politely and sincerely on your blog using buttons, widgets, pop-ups, etc.
- Thanking your donors personally and publicly on your blog using emails, shout-outs, badges, etc.
To learn more about how to use donations to monetize your blog and make money, check out this guide.
Conclusion
Monetizing your blog and making money is not as hard as it may seem. You just need to follow these steps:
- Choose a monetization method that suits your niche and audience
- Create valuable and relevant content or benefits for your blog
- Market and sell your content or benefits effectively on your blog
- Deliver and support your content or benefits professionally on your blog
- Measure and optimize your monetization performance and revenue on your blog
By following these steps, you will be able to turn your blog into a profitable online business that generates income for you.
We hope this guide has helped you learn how to monetize your blog and make money. If you have any questions or comments, feel free to leave them below.
Happy blogging!
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