Niche

Niche definition: Specialized area or activity.
Niche marketing is one of the fastest-growing trends in marketing.
While niche marketing has been around for a long time, the widespread availability of information and technology has made niche marketing much easier.
Niche marketing simply means that you target a specific group of people, rather than trying to market to a general audience.
By targeting a specific group of people, you reduce the number of people you are competing with within your industry and create a niche for your business. This is easier than trying to market to everyone.