Copywriting Definition: (noun) (1) A form of writing that is designed to sell a product or idea. (2) The art or skill of writing sales letters, slogans, etc.
If you search “copywriting” in Google, you will get about 1.5 billion results. That is a lot of words.
With all those resources at your fingertips, you might wonder why you would want to hire an expert copywriter – particularly if you are a small business owner or solopreneur.
Well, if you are anything like me, you are thinking, “I can write my own copy.” And you can – if you want to do all that research, produce the ideas, outline the content, write it all out, edit it, and then make sure it is error-free.